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Universe Science Park embraces Veovo solution to improve experiences

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Universe Science Park, a popular natural science adventure park in Denmark, has adopted the Veovo Flow Management solution. This technology, comprising a combination of sensors and data processing software, is set to guide daily and long-term operational and business decisions, improve staffing utilisation and ensure that guests enjoy the best the park has to offer.

The park, where children and adults alike can play and learn about natural science and technology, has installed Veovo technology to provide a cohesive, birds-eye picture of how guests move through and use the park. The real-time information gathered and analysed by the system will help the park to get ahead of flow issues before they happen, ensure staff are used optimally, provide live attraction wait time information, as well as deliver valuable input for future park design planning.

Commenting on the new solution, Jonas Lutterman, Chief Operating Officer at Universe, says: “We are delighted to introduce this kind of innovative solution at our park. The park is all about learning about science and technology, and we believe in a data-driven future, so it is natural for us to also use cutting-edge technology to run the park optimally and give guests an unforgettable experience.

The Veovo platform combines and analyses live data collected by strategically placed WiFi/BLE and 3D sensors. The context-rich information produced will enable the park to retrieve both live and empiric information about walking routes, entrance and exit usage, time spent in specific areas and more.

This information enhances park management’s understanding of how disruptions or changes affect standard behaviour, thereby enabling improved capacity planning and operations. A better understanding of visitor patterns and behaviour will also enable the park to add value to existing facilities and make new investments to unlock new business opportunities, ultimately resulting in increased attendance, recurring satisfied guests and higher revenue.

Because the data gathering and analysis allow for continuous monitoring of the number of visiting guests, this improves the park’s ability to adhere to safety protocols, minimising the risk of overcrowding and the chances of accidents, fire or other security hazards.

“The solution will allow us to accurately measure peak and waiting time at attractions, improving our ability to manage guest expectations. Being able to proactively manage guest flow, we will be able to see, minute by minute, where the staff is needed, enabling us to deploy personnel to entries/exits, food stalls, attractions and more. Furthermore, guests can be evenly distributed through way-finding and steward assistance, minimising bottlenecks”, added Lutterman.

Universal joins numerous other world-renowned theme parks, ski resorts and transport hubs in implementing Veovo to drive their optimisation improvements.  

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