In this webinar, Manchester Airport Group’s CIO Nick Woods and Veovo’s CEO James Williamson will introduce MAG’s people flow measurement strategy and the steps taken to make the vision a reality.
Understanding how passengers move through the airport, and how those patterns vary by flight, is key to making the best operational and customer service decisions. But most airports are not equipped to do this. Manchester Airport Group is leading the way with a comprehensive IOT and digitisation strategy to improve its understanding of customers’ movements and needs – right across each of its three UK airports.
Highlights:
- Lessons learned with LiDAR technology – and how its accuracy and flexibility are revolutionising queue measurement.
- The value of a sensor-agnostic approach that combines data from LiDAR, other sensors, wifi access points and the AODB to characterise passenger flow – from curb to gate and gate to curb.
- How rich insights into the passenger journey, tracked by flight, can help influence guest behaviour, build more accurate plans and improve operational efficiency.
- How building a data-driven customer experience requires putting actionable insights directly into staff hands, where and when they need it.
- How to get started: Plan for scalability, start at the optimal point of impact and build trust with stakeholders.
Speakers:
Nick Woods,
Chief Information Officer at Manchester Airport
James Williamson,
Chief Executive Officer,
Veovo
