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Billund Airport expands use of Veovo solution for passenger flow visibility

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Billund Airport joins Amsterdam, Auckland and Birmingham airports by implementing the Veovo end-to-end passenger predictability flow management solution. 

To effectively measure queue and dwell times and ensure they are living up to key performance indicators, Billund Airport has for several years used Veovo Passenger Predictability technology at their security process. Now, Denmark´s second largest airport has expanded this platform to provide visibility on how passengers move through and use the entire airport. 
 
This expansion now provides airport management with a clear, cohesive picture of passenger experiences, from entering the car-park, to departure and everywhere in between.
 

The solution enables the airport to retrieve live and historical information about selected passenger patterns, including walking routes, entrance and exit usage, and time spent in specific areas, like the car park, check-in, security, concession area and gates. 

The patterns can be averaged over a day, a week, a month, a specific time of day, a specific holiday, etc. Ultimately, this enhances the understanding of how disruptions or changes affect standard behaviour and enables the airport to optimise the operations in areas of interest. The airport will also be able to add value to existing facilities and make new investments to unlock new business opportunities.

The complete and seamless view of passenger movements will eventually help the airport to improve operational efficiency and streamline airport processes, such as check-in, security and immigration. In addition, Billund Airport can use the data to encourage passengers to spend more time in the concession areas, effectively maximising non-aviation revenue, minimising operational changes’ impact on the passenger flow, and boosting the passenger experience.

As the platform collects data in real time, it can also provide early warning about potential congestion. This rapid information will allow the airport to take fast, proactive measures before the situation escalates.

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