Leeds Bradford Airport partners with Veovo to improve passenger flow

As passenger volumes trend back, Leeds Bradford Airport wanted to ensure they were prepared for the busy summer holidays and provide a smooth customer experience.
The airport turned to Veovo and its technology to help staff understand people flows, manage queues and proactively communicate passenger wait times at the security screening process. The Veovo Passenger Predictability solution was quickly rolled out as part of a ‘summer readiness program’ and is now helping the airport dynamically resource staffing, plan layout and lane openings, and predict queuing bottlenecks.
By aggregating people flow data from multiple sensors, the AI-powered platform delivers valuable metrics, including live occupancy, predicted wait times and lane productivity. Leeds Bradford Airport can therefore take more informed decisions to make passenger processing as efficient and smooth as possible.
And thanks to the integration with live queue wait-time information displays, passengers now have accurate information to help them take control of their journey and reduce anxiety and stress.
Damian Ives. COO & Accountable Manager, Leeds Bradford International Airport, said: “With passengers returning to the airport, it was vital that we continue to provide travellers with smooth, safe journeys, as well as clarity and reassurance on their wait times. With Veovo support, we are now regularly delivering our targeted service level of greater than 90% of customers through security in less than 20 minutes. The Veovo solution helps us manage passenger expectations better, making for a more pleasant travel experience.”
With such a rapid return to growth, airports of all sizes are tuning into the power of predictive technology to improve efficiencies and passenger experiences. Leeds Bradford joins other airports such as Amsterdam, JFK and Gatwick, which have partnered with Veovo to gather and analyse people flow data and proactively put it to work to make better plans and respond to customer needs faster.
Leeds Bradford Airport is the largest airport in the Yorkshire region (UK). The airport currently works with various airline partners to service routes to Europe, with specific routes offering onward connectivity to the US.

“With Veovo, We gain critical insight on passenger flow at our facility, which we share on a multitude of communication platforms.”

“Veovo was chosen after a comprehensive selection procedure. Its ability to accurately aggregate multiple data sources and automate the delivery of accurate forecasts stood out as a clear point of difference.”

“The Veovo solution helps us manage passenger expectations better, making for a more pleasant travel experience.”

“Veovo’s technology gives us complete passenger flow visibility, helping us make informed decisions to deliver a better-quality passenger experience.“





“Veovo has allowed us to understand the security check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”

“We can keep our passengers fully informed 24/7 about what to expect at security. Our aim is to make the experience as smooth as possible – Veovo helps us do that.”

“With Veovo, we can proactively manage passenger flow and respond promptly and efficiently to irregular operations and disruptions.”

“Vital to our Master Plan programme is a deep understanding of airport capacity, bottlenecks and constraints, and Veovo is key to this.”

“Veovo has allowed us, together with our airport partners and stakeholders, to better manage operations and improve the passenger experience by communicating expected wait times to passengers at processing points.”


“Veovo gives us a clear picture of passenger movements, allowing us to provide the best customer service and proactively manage service levels before any issues arise.”

“Veovo enables us to monitor the quality of the terminal processes to improve resource planning and to perform consistent reporting to internal and external stakeholders.”

“Veovo provides us with immediate visibility to the customer experience and resource effectiveness with throughput planning. It allows us to put the customer at ease at a critical stress point and reinforces our expectations around superior customer experience.”

“Veovo has helped us to resource our operations on the day and to identify pinch points and potential build-ups. The accurate data has enabled us to provide an optimum passenger experience by displaying accurate queue wait times.”

“Veovo provides us with valuable real-time insights about passenger queue time dynamics. It helps our managers to secure low queue times at minimum cost, and also provides our Analysis Department with direct feedback on their forecasting performance.”

“As the most reliable and one of the only solutions on the market capable of measuring passenger flow through multiple stages of the journey, Veovo provides us with continuous, airport-wide visibility 24 hours a day, seven days a week.”