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Manchester Airport – leading the way to great journeys

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Since implementing the Veovo Queue Management solution, Manchester Airport has dramatically improved the airport’s real-time operational decision-making, post-performance analysis, and capacity planning data analysis capabilities.

The impact of growth

Growth – it’s inevitable. However, what happens when significant growth raises serious questions about safety and customer satisfaction?

As the UK’s third-largest international airport, Manchester has a daunting task. Not only does it need to process the hundreds of thousands of people that pass through its terminals each day quickly, safely and efficiently, but it also needs to manage staff, security and future growth forecasting, all while handling the multiple day-to-day tasks that go into running the airport.

Modern AI based tools 

Technology has come a long way, yet many airports and other transport hubs still rely on CCTV monitoring and manual measurement to track the numbers and movement of passengers as they arrive, wait out their transits, and depart.

Unfortunately, these types of systems tend not only to be expensive, time-consuming and inaccurate but also highly reactive – once you have identified a bottleneck, for example, it’s already too late to prevent it, and even if you can solve the problem, passengers are already frustrated. Manual systems also don’t do much to work out how people use the airport facilities and concessions.

Fortunately for travellers hoping to avoid lengthy queues and potential missed connections, Manchester Airport has been using an innovative passenger flow technology to help keep people moving.

Leading the way with a revolutionary solution

Manchester Airport was one of the 1st UK airports to implement a solution that would open new vistas of passenger measurement and allow the airport to improve wait times, as well as security and customs processing. The airport adopted the Veovo Passenger Predictability solution, combining analytics and various people movement sensors software that offer real-time passenger queue and flow information.

.”With Veovo, we have 24/7/365 consistent visibility of queue performance, which is a tremendous aid when looking at post-performance analysis,” says Paul Shaw, Customer Services Planning Analyst at Manchester Airport.

“The solution is implemented in each of our four security areas and three immigration halls. We can see how each area is performing in real-time, which has helped to proactively reduce queues, establish a new Service Level Agreement (SLA) between the airport and the airlines for security queues, and accurately report the existing SLA between the airport and UK Border Force, which was not previously possible for Immigration. It has also benefited our relationships with the airlines as they appreciate the consistent transparency of our performance – both positive and negative!”

Results that speak for themselves

Since implementation, the airport has improved passenger handling times and processing efficiency. The knock-on effect is that passengers who spend less time getting frustrated by slow-moving queues spend more time in concession areas and, ultimately, have a much more pleasant airport experience.

For the airport, it means more effective on-the-go planning. It allows for better predictability, as they can analyse data for patterns over the months and weeks of the year, days of the week, specific times of day, holidays, and various other measures. This, in turn, leads to improved resource planning and even improved staff morale, as airport-based employees feel more comfortable with their workload.

“The solution has dramatically improved Manchester Airport’s real-time operational decision-making, post-performance analysis, and capacity planning data analysis capabilities. But, perhaps, more importantly, it has helped us give our passengers a more positive airport experience,” concludes Shaw.

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