Getting more from FIDS
Airports have a significant advantage over the high street or even online retailers when it comes to advertising – nowhere is the term ‘captive audience’ apter. And while many passengers will arrive later than they should – also a scenario in which intelligent use of Flight Information Display Systems (FIDS) will offer many benefits – many more will come early, leaving plenty of time to check in, eat, drink and of course, shop.
But a captive audience is not necessarily a happy one. Nor is such an audience going to engage without at least a little persuasion.
Smart use of Airport FIDS means passengers will be able to find the information they need quickly and easily, they will be relaxed and those travelling on holiday will be more willing to engage with relevant advertising than at any other time.
By getting the basics right, airports will be able to increase customer satisfaction significantly and thereby increase the effectiveness of advertising.
Queuing and finding your way through the airport when rushed remains one of the principal causes of frustration for passengers. Managing the complaints which inevitably arise also uses significant employee resource and reduces the overall efficiency of the operation. Displaying waiting times minimises the perception of delays while smart wayfinding reduces passenger stress and anxiety.
And this real-time application of Airport FIDS is where the real benefits lie. It allows operators to react to situations as they occur, whether it’s a rapidly building queue or emergency when all screens can be deployed to facilitate the safe management of everyone concerned.
It also enables adverts to be displayed when and where they are most relevant – special offers, for instance, might be appropriate when a flight is delayed, while audience recognition software allows displays to be even more targeted, focusing on passenger age or gender groups for instance.
Getting the most out of FIDS means thinking ahead, understanding the journey passengers take before they board their flight, and making the experience as simple and stress-free as possible. Combined with the targeted, context-sensitive advertising that systems like Veovo’s Outstanding Operations solution enables, will ensure maximum return on investment for advertisers which in turn delivers greater profitability for the airport operator.
A programme of continual development over more than 30 years means the system is a comprehensive solution, fully compatible with all display technologies offering unlimited scalability designed to grow with the airport’s requirements and budget.
From real-time weather information to fast emergency communications, the system offers airports the means to communicate more effectively with their passengers than ever before, nurture customer relationships and drive the growth of advertising revenue.
“Veovo has allowed us to gain a good understanding of the security check-point dynamics, and most importantly, our customers benefit directly by getting a better service.”
“We are able to keep our passenger fully informed 24/7 about what to expect at security. Our aim is to make the experience as smooth as possible – Veovo helps us do that.”
“With Veovo, we can proactively manage passenger flow, and respond promptly and efficiently to irregular operations and disruptions.”
“Vital to our Master Plan programme is a deep understanding of airport capacity, bottlenecks and constraints, and Veovo is key to this.”
“Veovo has allowed us, together with our airport partners and stakeholders, to better manage operations, as well as improve the passenger experience by communicating expected wait times to passengers at processing points.”
“Veovo has dramatically improved our real-time operational decision-making, post-performance analysis, and capacity planning data analysis capabilities. But, perhaps, more importantly, it has helped us give our passengers a more positive airport experience.”
“Veovo gives us a clear picture of passenger movements, allowing us to provide the best customer service and proactively manage service levels before any issues arise.”