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Case study

Amsterdam Airport Schiphol – keeping passengers moving with Veovo

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Amsterdam Schiphol Airport was an early adopter of Veovo´s Passenger Predictability technology. A solution that has dramatically improved the way people move through the airport.

Amsterdam Schiphol Airport serves as a transit hub for over 300 destinations. In 2019, it was the third busiest airport in Europe with over 72 million passengers, a 40% increase in 8 years. Playing host to 107 airlines, with six runways, 90 gates, heavily used road infrastructure, and capacity constraints, Schiphol’s passenger management challenges are considerable, demanding valuable insight and collaboration.

The airport must accommodate rapidly increasing passenger volumes, avoid safety breaches, comply with changing regulations, keep staff happy, expand capacity and ensure that passengers enjoy a pleasant airport experience.

Multiple challenges, one holistic solution


To make this possible, Schiphol rely extensively on data provided by Veovo’s Passenger Predictability solution to provide real-time queue and movement information, to manage passenger flow proactively.

“At passenger processes, airports must constantly be prepared to respond to increasing passenger numbers and demands. At Airport Schiphol, which battles challenges with capacity, the solution offers a necessary level of service and logistical insights,” says Michiel de Haas, Capacity Manager at Schiphol Amsterdam Airport.

The solution that keeps on growing

Since the initial rollout, new functionalities have been added, including predicted wait time information displayed on screens at passenger processing points. A recently developed hybrid 3D and WiFi/BLE sensor Queue Management solution helps the airport alleviate critical overcrowding issues, while passenger flow measurement provides a seamless picture of passenger movement and behaviour throughout the airport. The people movement insights support the airport to make data-driven decisions on how best  to adapt existing facilities or invest in new ones.

“Veovo helps us manage performance with data-driven certainty. With real-time visibility of passenger flow, we can keep security processing quick, but also make holistic decisions on how to create more efficient and more meaningful customer experiences throughout the airport. It has proven to be very valuable, as it provides continuous airport-wide visibility and measurements – a feature that other systems do not provide, as they are not able to measure flow for longer periods or through multiple stages of the journey,” explains Eric Van’t Veer, Project Manager at Schiphol Group.

A part of Schiphol’s digital transformation

The cooperation has grown considerably over the years, resulting in continuously improved solutions for both the airport and Veovo. Today, the partnership supports Schiphol´s predictive approach and digital transformation initiative.

“We are working on the development of a data-driven and proactive approach towards performance management. Having accurate data available on a variety of processes is key. Therefore, we see developments towards a wider network of sensors and combining information collected by various systems. We want to work towards connecting the different processes we measure today into one single travel pattern,”

“Leveraging the immense amount of data enables Schiphol to learn from the past and help predict the future to make informed decisions. It also helps the airport to create a safe and secure environment, unique sense of place, and personalised experiences for everyone – staff, passengers and visitors alike,” says Peter Knudsen, General Manager at Veovo.

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Transforming experiences with LiDAR and curb-to-gate passenger flow data

https://youtu.be/2EAAKMdwjCQ In this webinar, Manchester Airport Group’s CIO Nick Woods and Veovo’s CEO James Williamson will introduce MAG’s people flow measurement strategy and the steps taken to make the vision a reality. Understanding how passengers move through the airport, and how those patterns vary by flight, is key to making the best operational and customer service decisions. […]

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Future Travel Experience 28-30 October 2024

Veovo is proud be sponsors of Future Travel Experience Global 2024 at Long Beach Convention Center, California from 28 – 30 October. James Williamson, CEO of Veovo and Raymond Viggiano, Assistant Manager of Customer Service Delivery of The Port Authority of New York & New Jersey (PANYNJ) will be sharing on: How JFK used machine […]

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