Brussels Airport joins a host of other leading international airports, who are displaying real-time wait times to ease travelers minds.
Brussels Airport, one of the busiest airports in Europe with more than 23 million travelers per year, has joined an ever growing club of international airports around the world, who use BlipTrack technology to improve the traveler experience and optimise operations.
The solution, implemented at Brussels Airport, measures traveler dwell time and flow within the airport. The collected data enables the airport to provide a positive traveler experience by displaying waiting times on screens throughout the airport and on their mobile app.
“Today, many airports display waiting times to their travelers. But typically, this is done by measuring the travel time of those people who leaving the queue. However, these times may not be accurate for those entering the queue, especially if the flow of people suddenly changes,” explains Christian Bugislaus Carstens, Markerting Manager at BLIP Systems. “The BlipTrack Queue Prediction solution works by measuring the number of people in line AND the average throughput of the area. With these two measurements, a more accurate waiting time, for those entering the line, can be displayed. For example, if there are 100 people in line and the processing rate of the area is 15 people per minute, the predicted waiting time is 6,5 minutes.”
The displayed waiting times allow travelers to reduce frustration by creating realistic wait time expectations, which increases the opportunity for a positive experience, with more satisfied and relaxed travelers as a result.
Operationally, the airport uses, among other things, the data to monitor security line density, which allows management to respond promptly and effectively to irregular operations and disruptions, by opening additional lines, to ultimately reduce processing times.
The airport has the ambition to use the solution to monitor the entire traveler process through the airport.
“BlipTrack enables Brussels Airport to monitor the quality of the terminal processes and to improve the resource planning. The collected wait time data and throughput is also used to perform consistent reporting to internal and external stakeholders,” says Ward Decaluwé, Director of Operations at Brussels Airport.