Birmingham Airport is the UK’s third largest outside of London with 50 carriers flying 11 million passengers on 143 different routes.
In 2012, with passenger numbers increasing annually, Birmingham’s management team kicked off an ambitious expansion project to double its capacity. A fully integrated and automated airport management system was needed to tackle the high levels of manual intervention required to run day-to-day operations and handle the complex charge structure needed to attract carriers.
A proven track record
Birmingham Airport was already using Veovo’s 20/20 FIDS system and Wayne Smith, the airport’s IT Services Director, had been Impressed with the results. The breadth of the Airport 20/20 Airport Management Suite made Veovo the obvious choice, but what ultimately won Wayne and his team over was Veovo’s strategic and collaborative approach.
The new system would need to fix a number of operational issues. Passenger volume was putting extra pressure on the airport’s fixed and mobile assets, including buses, gates, stands, check-in desks and baggage belts. Poor data integration was limiting the revenue generation potential of its flight information display system. Attracting new carriers to the airport and expansion of routes would also require a higher degree of charging flexibility.
Big results and big plans
With Airport 20/20 Birmingham Airport has certainly upped its game. Using the 20/20 billing module, the management team can create highly targeted airline contracts with variable discounts, issue performance-based rebates and integrate all charges and services onto one invoice. Real-time operational data feeds ensure billing integrity for aero and commercial customers, resulting in fewer disputes and increased productivity. The inclusion of contextual advertising within 20/20 FIDS, has helped the growth of retail concession sales. With 20/20 RMS, the Operations Team can quickly allocate resource against the flight schedule and handle peaks and unexpected changes.
Wayne Smith, head of IT Services, Birmingham Airport has been impressed with results, saying that ” 20/20 enables us to implement our growth and development strategies by underpinning our ability to share real-time flight, resourcing and passenger information across the airport.”
Since Airport 20/20’s go-live date in 2014, Birmingham Airport has been able to allocate and deploy its fixed and mobile assets more effectively, supporting a 10% increase in passenger movements. Billing flexibility has helped achieve a 28% jump in the number of carriers operating out of the airport and a 10.5% boost to commercial revenue income in 2015.